Why SEO is an important part of your marketing mix

What is Search Engine Optimization?

Search Engine Optimization, more commonly known as SEO, is a tool used by most marketing companies to increase visibility in search engine results. There are several aspects to this tool, that can range from something as simple as the words on your page to the way that other sites link to your page. Other times it can be as easy as making sure that your website is formulated in a way that search engines can understand. However, it’s not just about increasing the search engine friendliness of your website, it is also about making your website better for people.

Why is SEO important?

Search engines have become the primary way for people to find your website, and anyone that learns about your website through a search engine was actively searching for what you are offering. If search engines cannot find your website or do not recognize it than you miss out incredibly on increasing the traffic to your website. In reference to marketing, this means you miss out on thousands of potential customers who are actively using search engines every day to find the things that they need. These kinds of missed opportunities can make or break a business. Investing in SEO can be the turning point that increases the popularity and publicity of your site, causing you to reach more and more people every day all over the world.

How does SEO generate traffic?

Besides just making your website available to search engines, SEO’s also increase your websites ranking in search engines. Therefore, making it more likely for those searching for what you are offering to actually find it among all the other competitors. Although it easy for your website to become lost amidst all the other companies attempting to direct traffic to their website, those who use SEO will have the advantage when it comes to website traffic and popularity. Without SEO, it will be far too easy for you to lose prospective searchers. Even though social media platforms can generate traffic to websites as well, they will never generate as much traffic as SEO will by optimizing the visibility to your site and ensuring that searchers will be able to find it.

Is SEO really necessary?

In order to market your brand, you need the exposure that SEO brings to increase awareness of what you are offering and to make you stand out among hundreds and thousands of other companies. When someone is searching online, they usually do not look past the first three pages on any given search engine. This means that if your website is not displayed on the first three pages, it might not be getting seen, causing decreased traffic and loss of possible customers. SEO is what you need to make sure that this does not happen, businesses and marketers are using this tool to make sure that they are noticed and ensure that they are not missing out on any possible increase in traffic to their website. It is imperative in order to further grow your business or your brand, and to stay ahead of the competition, that you begin using SEO.

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“Ryan and I love to work together, and find that it is our combination of expression and logic that is responsible for creating innovative and original ideas and solutions to our clients.”

Breearna Jope at Spot Marketing
Breearna Jope
Director, Spot Marketing

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