How to Make the Most Out of Your Marketers

What you need to do to get started

So, you’ve started the journey towards building or enhancing your digital sphere.
Good for you! Digital marketing is all about designing a digital experience that
reflects what you do, and who you are. It is an opportunity for attention, for
attraction and for connection.

We know that no one knows your business like you do. That’s why co-creation is
critical. In order to successfully translate the experience of your business into the
online world, it is important to empower your marketing team with deep insight
and connection that allows them to go above and beyond the actual, and into the

In your initial meetings with your new marketing team, we bestow you with 4
key responsibilities:

1. Be Self Aware

a. When you first get started, we’ll make you dig deep. Think about
what makes your business different, why you started in the first
place and why you keep going. We’ll ask you what you would like
to change about the day-to- day running of your business to make it
easier for you, and about changes you have made in the past. The
more we know, the better! If there are certain initiatives you have
tried in the past that have had a great, or not so great response, let
us know about it! That way, we can avoid the same road, or delve
into why it may not have worked, and why that might be different
this time.

2. Have an Idea of Who Your Customers Are, and Who You Think They
Should Be

a. Sounds simple enough, but often as a business owner, there are so
many hats to wear at any one time that sometimes details start to
slip. Depending on the size of your business, or your time in
trading, it may be difficult to keep tabs. Prior to your initial
meeting with your new marketing team, have a think about your
customers; who they are, who you think they should be, and how
they feel about your business. It is important to reflect on which
customer segments you believe SHOULD be central to your
business but currently aren’t, and your thinking of why that is.

3. Be Open to Suggestions

a. Everybody has a different attitude to change. Sometimes, change
can be good. When it comes to your business, it is our passion and
responsibility to assess the ins and outs – what works well, and
what could be improved – to create a strategy to take you from
now, into the future. If after assessment it is evident that some
changes should be on order, our focus is simple; maintain the
essence of your brand, whilst moving you into the future.

4. Enjoy the Process!

a. In the day-to- day madness, it can be easy to forget why we started
and find ourselves wondering what the hell we are doing. But
through this process, it really causes you to take some quiet time
to reflect on your triumphs, your failures, and most importantly,
your “why”. We believe that the “why” is what changes the game.
Anyone can sell a product or service that fulfills a particular need
or want, but not everyone, can tell a story that makes your
listeners want to read it to others.

Here’s to the next chapter,

Spot Marketing.

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